Global Hub

Best Insurance Companies in Kenya (2025 Guide)

Category: Finance & Insurance • Updated August 2025

Insurance is an essential part of financial planning in Kenya today. From protecting your health and family to safeguarding your business and property, having a reliable insurance company can provide peace of mind and financial security. But with dozens of providers in the Kenyan market, finding the right one can be overwhelming.

In this comprehensive guide, Global Hub reviews the Top 10 Insurance Companies in Kenya (2025 Edition). We analyze their products, strengths, weaknesses, and what type of customer each insurer is best suited for.

1. Jubilee Insurance – Oldest & Most Trusted

Jubilee Insurance is the largest and oldest insurance company in East Africa, with over 80 years in the market. It offers a wide range of products including health, life, motor, and general insurance. Known for reliability, Jubilee consistently ranks high in customer satisfaction and claims settlement.

• Best For: Health and life insurance.
• Pros: Strong reputation, wide coverage, excellent claims settlement ratio.
• Cons: Premiums can be slightly higher than smaller competitors.

2. Britam – Diverse Financial Services

Britam is one of Kenya’s most diversified insurance companies, offering life, health, motor, micro-insurance, and investment services. Their digital platforms make it easy to buy and manage policies online, making them popular with younger professionals and businesses.

• Best For: Life insurance and investment-linked plans.
• Pros: Digital-friendly, wide range of products, trusted brand.
• Cons: Some customers report delays in claims processing.

3. CIC Insurance – Affordable & Accessible

CIC Insurance is best known for its affordable premiums and strong presence in cooperative societies. It offers life, health, motor, and agricultural insurance, making it a strong choice for individuals, farmers, and SMEs.

• Best For: Affordable family and agricultural insurance.
• Pros: Affordable, accessible, strong rural reach.
• Cons: Limited investment-linked products compared to competitors.

4. APA Insurance – Strong in Motor & General

APA Insurance is highly regarded in Kenya for motor and general insurance. Their motor policies cover private, commercial, and fleet vehicles, while their health plans are popular with corporates.

• Best For: Motor insurance and corporate health policies.
• Pros: Fast claims processing, reliable corporate services.
• Cons: Limited micro-insurance options.

5. Madison Insurance – Reliable in Life & Health

Madison has built a strong reputation in life and health insurance. Their medical cover is widely used by families, while their life policies offer flexible options for long-term savings and protection.

• Best For: Family health and savings-linked life insurance.
• Pros: Affordable life cover, flexible health packages.
• Cons: Limited international coverage compared to larger brands.

6. ICEA Lion – Strong in Life & Investments

ICEA Lion is a top player in Kenya’s life insurance and investment market. They provide life, pensions, asset management, and general insurance. Their strength lies in combining insurance with investment solutions.

• Best For: Long-term savings and life insurance.
• Pros: Strong financial base, excellent investment products.
• Cons: Slightly higher premiums than budget providers.

7. UAP Old Mutual – Corporate & Health Coverage

UAP Old Mutual is part of the global Old Mutual Group and is well-regarded in Kenya for its corporate health plans and general insurance products. They serve both individuals and corporates with strong financial backing.

• Best For: Corporate health and general insurance.
• Pros: Strong corporate presence, global expertise.
• Cons: Customer support could be more responsive for individual clients.

8. Heritage Insurance – Popular for General Insurance

Heritage is known for its motor, property, and liability insurance services. It is particularly popular among SMEs and corporates that need comprehensive coverage.

• Best For: SMEs and property insurance.
• Pros: Comprehensive general insurance, reliable claims.
• Cons: Limited presence in rural areas.

9. Kenindia Assurance – Life Insurance Specialist

Kenindia is one of Kenya’s oldest insurers, with a strong reputation in life insurance and long-term protection products. It is especially popular with middle-class families seeking stability and trust.

• Best For: Life and education policies.
• Pros: Long history, strong financial backing.
• Cons: Fewer digital services compared to modern competitors.

10. Sanlam Kenya – Global Reach

Sanlam is an international brand with operations across Africa, including Kenya. It offers life, general, and corporate insurance, with a strong reputation for corporate governance and international experience.

• Best For: Corporates and individuals seeking a global brand.
• Pros: International expertise, wide range of products.
• Cons: Some policies priced higher than local competitors.

Final Verdict

The best insurance company in Kenya depends on your needs. If you want reliable health coverage, Jubilee Insurance is the top choice. For affordable and accessible products, CIC Insurance stands out. If you’re looking for investment-linked life policies, Britam and ICEA Lion are strong contenders. For corporate health coverage, UAP Old Mutual is highly recommended.

Whichever provider you choose, ensure you compare policies, read the fine print, and select a company that aligns with your budget and long-term goals.